This month marks a huge milestone: 10 years of Love Luxury Events. When I look back, it feels like both a blink and a lifetime. Ten years of building, learning, adapting, and sometimes just surviving. Events is not a calm industry; it is fast, emotional, unpredictable, and deeply personal. People often see the finished celebration, the beautiful tables, the seamless flow, the smiling guests, but rarely the pressure, the problem-solving, and the emotional weight behind it all.

They say running events is like being the captain of a ship that is on fire, only to discover the crew have jumped overboard. It sounds dramatic, but anyone in this world will understand exactly what that means. So why do it? Because, despite everything, it is one of the most rewarding careers you can choose. You get to play a role in the most meaningful moments of people’s lives, and that responsibility is something I never take lightly. Every corporate event, every celebration, every private event carries emotion, expectation, and trust. And that trust is everything.

The Beginning and Building from Nothing

When I set up Love Luxury Events, I was not stepping away from an agency with a ready-made client list or a pipeline of guaranteed work. I started from absolute zero. My background was rooted in hospitality and hotels, where I learned discipline, service, and the importance of detail, but running your own business is a completely different world. Suddenly, you are not just delivering the work; you are responsible for finding it, selling it, managing it, and sustaining it.

In the early days, I said yes to everything. Not because it was strategic, but because it was necessary. If a client needed help, I found a way to make it work. I supported weddings, corporate events, and even unexpected requests that stretched far beyond traditional event planning. At one point, I was offering business consultancy for a client’s edible floral business, something I had never imagined would be part of my journey, but it taught me adaptability.

And yet, slowly, things began to shift. The first major client felt like a breakthrough moment. It was not just work; it was validation. Someone trusted me enough to put their vision, their money, and their corporate event in my hands. That trust meant everything. It was the moment I stopped feeling like I was pretending and started believing I could build something real.

Pressure, People, and the Reality of Event Life

What people often misunderstand about this industry is the emotional intensity of it. You are not simply coordinating logistics; you are becoming part of someone’s life. For weeks or months, you are in constant communication with clients. You learn about their families, their relationships, their fears, and their expectations. You become a confidant, a problem-solver, and often a source of reassurance when stress levels rise.

It creates a unique kind of relationship. Intense, fast-moving, and deeply personal. And then, instantly, it ends. The event happens, the moment passes, and the relationship changes overnight. Sometimes you hear from clients again, sometimes you do not. That shift can feel abrupt, and early on, I had to learn not to take it personally. You have to understand that the intensity is tied to the moment, not a permanent bond.

Behind the scenes, there is constant pressure. Things go wrong often. Suppliers cancel, timelines shift, weather changes, and expectations evolve. Your job is to absorb all of that chaos and still deliver something that feels effortless to the client. That takes resilience, emotional control, and the ability to stay calm when everything around you feels unstable.

And then there is the financial reality. In the early years, I did whatever was necessary to keep going. There were times I worked additional jobs just to make ends meet. It was not glamorous, but it was part of survival. Entrepreneurship often looks polished from the outside, but the reality is far more grounded and far less predictable.

COVID and Reinvention

Then came 2020. At the time, Love Luxury Events had just begun to find its rhythm. I had six major events on the books, and there was real momentum building. There was excitement, growth, and a sense that things were finally aligning. And then, overnight, everything stopped.

The announcement on 24th March 2020 changed everything. Events were gone. Weddings were postponed or cancelled. The industry that relies on people gathering suddenly had no space to operate. Like many others, I watched everything pause in real time. It was disorienting, and for a moment, it felt like everything I had built was disappearing.

During that period, survival became the priority. I took on whatever work I could find, local jobs, temporary roles, anything that helped keep things moving. It was not about pride; it was about responsibility and staying afloat. Like so many people in small businesses, I had to adapt quickly to a world that no longer looked familiar.

Adapting to Being a Super Hero

But something unexpected also happened during that time. I was invited to speak at an online networking event about “being a superhero.” At the time, I did not feel like a hero at all. I felt like someone trying to hold everything together while everything was falling apart. I almost did not accept the invitation because I didn’t think I had anything valuable to say.

But I did speak. And what came out was honesty. I talked about struggle, doubt, and resilience. I talked about the reality of trying to keep a business alive while managing personal uncertainty. And instead of judgment, I found connection. People responded because they recognised themselves in the story. That moment changed something for me. It reminded me that vulnerability is not weakness; it is relatability. And relatability builds trust.

From there, things slowly began to shift again. As restrictions eased, I was hired to plan a wedding for a client based in California who wanted to marry in London. Everything was organised through Zoom. No face-to-face meetings, no in-person walkthroughs, just communication, trust, and planning. It worked. That event became a turning point because it showed that Love Luxury Events could operate beyond physical borders. It opened doors to international clients and remote planning in a way I had never considered before.

Where We Are Now and Gratitude

Fast forward to today, and Love Luxury Events stands in quite a different place. It is recognised for its professionalism, attention to detail, and ability to deliver high-quality, meaningful events. Over the years, there have been moments of recognition, awards, and praise from peers, but the most important measure of success is not external validation. It is the consistent ability to create experiences that truly matter to clients and leave a lasting impact.

What keeps me grounded is the people. The clients who trust us with their most important moments. The suppliers who show up and deliver excellence every time. And the team of my go-to people who bring each event to life with passion and precision. Events are never a solo effort; they are built on collaboration and trust.

Looking back over the past 10 years, I can honestly say it has been a journey of resilience, growth, and constant learning. There were moments of doubt, moments of exhaustion, and moments where I was not sure what came next. But there were also moments of pride, joy, and fulfilment that made everything worthwhile.

So, to everyone who has been part of this journey, thank you. Whether you have worked with Love Luxury Events, supported it, or simply followed along, you have been part of the story. Ten years in, I am proud of what has been built, and even more excited about what comes next.