I love researching the latest trends. These insights shape my approach at ‘Love Luxury’ to ensure my clients host inspiring events with the biggest impact. Here’s my list of ideas, influences and venues to look out for this year:
1 – Team Building on the Agenda
Forget hours of presentations and lectures. Audiences now want a more interactive experience and there is a trend towards including activities as part of conference programmes. These ‘break out’ sessions can be practical workshops to demonstrate a new concept, seminar sessions with in-depth Q&A’s, or team build exercises. Delegates will appreciate the opportunity to apply what they have learnt and to meet new contacts.
CHECK OUT: Ashdown Park Hotel and Country Club (www.ashdownpark.com) in East Sussex is set in a 186-acre estate. There are lots of team building sessions available, including ‘It’s a Knock-out’, quad biking and archery.
2 – Sustainability and Social Conscience
With the awareness of climate change across the globe, food waste and single use plastics now a consideration for all event planners. Guests at large events will expect certain initiatives, such as recycling, and it is possible to go paperless by digitally sharing presentation information. Corporate gatherings that support charities continue to be popular, as businesses choose to help projects they care about.
CHECK OUT: Recently refurbished The Grand hotel in Brighton (www.grandbrighton.co.uk) holds Gold status by the Green Tourism Business Scheme for its extensive recycling programme, regular staff team building beach cleans, and involvement in local community garden schemes.
3 – The Increase of Instagram
With more than 700 million users, Instagram offers a fantastic (and free) platform for businesses to creatively market their events. A favourite with brand launches, ‘Instagrammable’ elements such as quirky centrepieces, funky food and drink creations, and humorous backdrops encourage guests to share the event in ‘real time’. Every mention builds your brand awareness with other social media users and encourages future engagement – Hashtags at the ready!
CHECK OUT: The Pig Hotel group (www.thepighotel.com/coming-soon) uses Instagram to effectively showcase its UK properties (@thepig_hotel). Opening in May is THE PIG-at Bridge Place near Canterbury in Kent, a 17th century manor house with seven Hop Pickers’ Huts in the grounds. With another two hotels launching in 2019 / 2020 (including a property near Arundel), this is a brand to watch.
4 – Mindfulness and Wellbeing
To counteract the march of technology across our lives, there is a trend in integrating health and wellbeing into the work environment. Busy conference programmes now include time to reflect and refresh in wellness ‘areas’ and tech-free zones, to enable attendees to engage more effectively in the ‘business’ elements of the event. Why not hire key note speakers to offer advice on addressing the work / life balance?
CHECK OUT: Opening in March, The Spa at South Lodge in West Sussex (exclusive.co.uk/the-spa-at-south-lodge) will feature luxurious indoor and outdoor pools, a gym, restaurant and nature inspired therapy rooms to help guests relax and unwind.
At Love Luxury – The Event Maker (loveluxuryevents.co.uk) I create inspiring, bespoke occasions for the corporate market. Get in touch and find out how we can work creatively to build your business in 2019.